The calendar impulse display I wrote about last week is working well for us – so much so that we are leaving it setup for longer than expected. Browsed often during the day, we see shoppers move from this stand to our main calendar department now located less then a metre away. The full face display of calendars is what draws people in. We have carefully chosen a selection for their visual appeal.
The other benefit of this display is that it rests the location from the usual magazine display.
Our calendar sales are up 33% comparing September and October 2009 with the same period in 2008. And, yes, we are still at full price!