Owner Driver magazine is a highly specialised title, not one which would see considerable fluctuation in sales. Our sales are low, a couple of copies here or there and none at all other times. This is why the quantiy we receive does not make sense. There is no justification for an increase. When this happens it makes you wonder about the algorithms used by magazine distributors. I appreciate that their are ‘blips’ from time to time. They are frustrating and expensive to resolve.
Also Mark, this title is given away for free in truck stops, heavy vehicle tyre outlets, truck dealerships etc etc for free.The only physical difference between the copies in those locations and newsagencies is that the newsagency copies have a price on the front cover…..
John, I had no idea. Kind of connects to the subscription discussion.