Analysis of the latest newsagency sales benchmark results show a decline in over the counter sales of newspapers in Australian newsagencies of 2% in September / October 2009 compared to the same period in 2008.
The newspaper results reflect a slowing in the decline of newspaper sales reported earlier this year. In the January / March 2009 quarter, newspaper sales were down 5%.
This latest study, undertaken by Tower Systems and covering 125 newsagencies, looks only at over the counter sales.
The benchmark study also reveals a 5% decline in shopping basket instances of newspapers. This is explained by the decline in sales and the expansion into new areas by newsagents reengineering their businesses. Overall newsagency sales increased 2% in the same period.
A more complete report on the sales benchmark study will be released next Monday.
year 2000 we sold average saturadya SMH 700 copies similar for sunday papers , now not over 250 copies average.
that why i said no future for old economy like newsagency. we are doomed so do the printing media
old economy newsagencies are doomed, but those that are flexible and can adapt have a future. my next shop fit will devote a lot less area to newspapers/mags, and a lot more to stationery, books and gifts. will also be a totally flexible design that can be easily moved around to suit current retail strategies. never be afraid to try something new, it may actually work and on a whole your customers will enjoy it.
Interesting post- As a kind question why wouldn’t you change product mix now?