The innovative range of recordable Christmas cards are a welcome extension ot the Christmas range from Hallmark. They give us another point of difference in terms of products and provide a good opportunity for product interaction in-store.
If the recordable sound cards are as popular as the first release of Hallmark sound cards earlier this year, they will sell very well. The merchandising you can see on the stand is important in educating that these cards are not your usual Christmas cards. We have these cards at the front of our Christmas card department.