The new moon display our team at Forest Hill created at the entrance of our women’s magazine aisle late last week looks stunning. It sets us up to capture interest in the opening of the movie, the next instalment in the popular Twilight saga, this week.
On the right of the display we are promoting new moon calendars and the board game. On the left, we are currently promoting Dolly and OK! magazines – both of which have Twilight themed stories. We like that we are promoting products from several departments under the one licenced brand.
As I blogged yesterday, we don’t see enough of cross department promotion around national and international brands in newsagencies. These are opportunities ripe for the picking. new moon interest will reach fever pitch over the next seven days. While many newsagents will only cash in with magazine sales, we have products in two other departments.
Beyond the commercial benefits, there is a good feeling of retail theatre associated with this display. It has been well executed by our team.