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Cleo and the free watch

fhn_cleo_watch2.JPGACP Magazines is pushing the free gift boundary with the watch attached to the cover of Cleo this month. It’s an excellent value gift and packaged without distracting from the magazine product itself.

We will sell out of Cleo I am sure.

What I am not so sure of is what this does for the magazine long term. Does it educate Cleo readers to expect more gifts? Does the watch get in the way of the new look product?

I have found slow growth the be more sustained in many areas of business and while some growth achieved with premiums like the watch sticks, I’d expect that more of the slow growth sticks.

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  1. Y&G

    Hopefully we’ll get our Cleos sometime. Not included in the delivery yesterday )-:

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  2. Y&G

    Yaaay. Got replacements delivered this morning 😀
    Due thanks extended.

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  3. Sue

    Great watch! It stopped working about an hour after I got it home and wore it. What”s the point of giving away rubbish? Might be good for sales, but it only alienates customers.

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  4. Jacki

    I thought WOW cool watch. Opend the packet, watch band was broken, seconds hand was rattling inside the actual watch & the battery was dead.
    $12 later & the watch guy a few doors down had it fixed. I think complaints may be in order. I don’t buy cleo for cleo…I bought it for the watch they said was worth $59.95…. yeah right.

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  5. Mandy

    Sue & Jacki, I had the same problem, bought the cleo for the watch, hunted down the white one, got it home and it works intermittently, just when it feels like it for about 15 to 20 mins and then stops. I have emailed cleo requesting that they replace the watch, let’s see what they do.

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  6. Mickey

    Any ideas on how to adjust the size of the watch please?

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