We have setup a display of Christmas themed magazines at the front of our Forest Hill store. Mixed in with well knnown brands such as Family Circle, Better Homes and Gardens and the Australian Women’s Weekly Christmas Cookbook we have a range of other titles with Christmas features. All titles remain on display in their usual locations in-store.
We will leave this Christmas magazine display in place for at least a week, longer if we can withstand space pressure – it usually performs well for us.
Newsagents should try themed displays like this. They demonstrate the depth of range in a newsagency compared to what shoppers see in a supermarket or a convenience store. Already we have plenty of Christmas themed titles. Take n old card unit, as I have done, and turn it into a magazine unit for a while.