I have been travelling a bit lately and have got to see several of the new Newslink stores at airports. Lagardere, the owners of Newslink, can teach us a lot about floor layout and maximising opportunities. Click on the photo for a closer look at the unit they have in front of their counter – it’s the unit in the middle of the photo. On the side you can see there is a good range of confectionery. On the baack of this unit is slat wall with other impulse product – I have seen magazines, travel items and even stationery. It manages traffic at the counter and encourages a more efficient shopping basket.
While designed for high traffic transit locations, I know of some newsagencies where a unit like this would work. There are others where a smaller version of this would work. The key is that we need to experiment with our layouts to accommodate our diversifying range and customers.
Lagardere