Our Frankston team has created a stunning window display around the new moon products in time for the launch of the Twilight movie this week. The display is promoting the new moon board game, calendars and gifts as well as magazines with new moon content.
Magazines are a key part of the mix in this promotion and motivation for our commitment – we are demonstrating their relevance in staying in touch with popular brands / stories / trends and that we are to go to place for these magazines.
Selling a board game for close to $30 is excellent, something we did not expect to see in a newsagency in Frankston. It says something about the value of pushing traditional product boundaries and wholly embracing a licence like new moon.
We are attracting new customers from this activity and this is key to the health of our business and the channel more widely.
G`day Mark, New Moon is an absolute phenomenon and to have a retail opportunity to share in its success is amazing. We are counting down the hours to our merchandise night at the cinema tonight and will report in tomorrow.
Cheers
Al