We sold out of Good Food last week, within days of its on-sale. This was due to the good value sample bag which came with the magazine. We ordered extra stock and the Network Services Sales Based Replenishment program kicked in and ensured we received more extra stock than we ordered.
It will be interesting to see how many copies we sell over the next three weeks without the sample bag to support sales. Good Food works well for us so I’d expect to sell at least half the additional stock supplied. This would provide an excellent above average net sale result for us this month and tell us something about the title along the way.
We (newsagents and publishers) can get a bit caught up in premium offers and discounts on cover price and forget that the product is what really matters. At least that is what I hope to see from the next three weeks.