We have put the new sorted range in from hiPP. It is a stunning range and sits well between the regular stationery offer and high end office supplies. sorted looks a bit like the smiggle range but for adults – that is the best way to describe it.
Completely planogrammed, the display is an excellent extension of our stationery / office offer.
We have placed sorted next to Christina Re because we think the two products appeal to similar customers.
sorted is also in Myer and some other retailers. It’s a high end product, not one you would expect to see in a newsagency. That said, I am confident it will do well in our newsagencies.