The two kitchen and bathroom magazines in the photo look similar. Price is a key differentiator. Melbourne Kitchen & Bathroom Design at $6.95 is a better price deal than Kitchens & Bathrooms Annual (Victorian Edition) at $9.95. The other differentiator is that Melbourne Kitchen & Bathroom Design is published by a Victorian publisher. Our hope is that customers will buy both titles – this is why we have them next to each other.
Mark
Another key differentiator is Melbourne Kitchen and Bathroom design is in fact all melbourne where as the other is a national magazine with a victorian slash on the front cover. Hope readers notice. How are copy sales of Melbourne Kitchen and Bathroom going.G & G contacted us ( the publisher ) saying copy sales had been excelent sugesting we deliver the second lot of our split distribution as we have done. All feed back greatly appreciated
Dirk, That’s a good point about content. I had forgotten to mention this – ideal to mention to customers considering one or the other.