We have given the Australian Women’s Weekly a double facing for the first week of the on-sale. This gives the free bag with the magazine a better opportunity of driving sales from this regular location for the title.It also allows us to fit two titles per pocket.
We do this for magazine issues with a free gift which folds out in the same way. It works better than hiding the gift.
We have AWW is three locations: in its usual spot (as per the photo), at the front of the shop and on a display for shoppers to see as the leave our women’s aisle.
early indications are that this issue of AWW will sell well for us.