Too many the Picture titles?

I understand the strategy of brand extension but do wonder whether ACP magazines has taken it too far with picture magazine. We have three additional the Picture branded packs – on top of the regular weekly title. The latest Picture extension which went on sale yesterday was supplied in almost the same quantity as the main title. Besides challenges for sales, these extra titles are demanding space we do not have. To make space, given that we cannot early return ACP titles, we have had to cut titles from lower profile publishers.

I know some folks at ACP will be disappointed that I have published this blog post.  I’d ask them to take a look at the issue, consider the space, cash-flow and other challenges with three brand extensions in an already full segment.  They should ask if they would be happy if it was their space, labour and cash involved.  I’d be happy to take anyone through the numbers.

The key frustration is lack of control.  I cannot choose to be in or out not only with ACP brand extensions but with titles from from other publishers too.  I’d like more respect for my space, more control.  I’d like to choose whether to participate in brand extensions.  This would help me make decisions which could lead to sales elsewhere.

ACP has many excellent brand extensions which I often blog about here. Picture extensions are frustrating because of my low sales and space challenges in the segment.