With the additional space requirements for Christmas crosswords, we moved them out of our women’s weeklies area a few weeks ago. Late last week made room deeper into our women’s magazine area, between our British titles and women’s fashion. In two days we sold four magazines from this display. We will see how this space performs – we do this by regulating the number of copies we place in each pocket.
Newsagents who have crosswords online in a dedicated area, I’d encourage you to co-locate a selection of top selling titles in the women’s weeklies area. Many who have tried this have experienced double digit growth for these titles.