We sold our second shipment of the latest issue of Good Food magazine, taking our November numbers to more than double usual. Our most successful location for Good Food is proving to be next to our newspaper stand. While we cannot place every magazine there, we have a small selection which perfrom particularly well.
Our success with this issue of Good Food is good on several fronts: many purchases were on impulse, we are gaining growth from a traditional category and we are seeing local sales tactics work – this is most encouraging.
We can’t accept average performance in retail. This is why we have to work every opportunity, especially with traditional products like magazines.