I bought The Age yesterday from a 7-Eleven out of necessity. An ad for the ANZ bank was stuck on the masthead. I checked other copies and they were the same. Out at one of my newsagencies later in the day I noticed that none of the mastheads were covered by the ads. Maybe advertisers are targeting some areas with these pesky stuck on ads. I see the growth in use of these ads and other disruptors to the traditional newspaper experience as a commentary on the value of the medium.