Amazon says that sales of its Kindle e-reader hit a record in November. Information Week reports that Forrester Research predicts 3 million e-readers will be sold in the US this year.
We are yet to experience the e-reader phenomenon here and this is why some in Australia say it is a fad which will pass us by. I doubt this. Our uptake will be faster than the US because we enter the market with more advanced devices.
Newsagents need to watch this market and consider what is happening in the US in the context of what we will sell and deliver in years ahead. We don’t sell e-readers nor do we sell account top-up services.