I was interviewed by Sally Jackson last Friday about the sales of adult magazines in newsagencies for a story which appeared in The Australian yesterday. It is good to see a newsagent perspective included in the analysis of what is happening with porn magazines. The latest newsagent sales benchmark study included results for adult titles – showing a decline year on year in over the counter sales.
I’d note that when I quote sales numbers for magazines and newspapers I use unit sales. Price changes impact revenue too much to be used as a measure. Also, other factors such as promotional products can also skew the figures. So, assessing unit sales year on year, porn magazines are down in newsagencies.
While I am happy to carry a selection of ‘regular’ adult product, I think the sunset is here for porn. It’s not paying its way in my newsagencies. It will be working for some but for most newsagents the space and cash saving can be put to better use.
On a side note, I am surprised at how far this story has travelled. Thaindian News picked it up along with fifteen or so other sites. I only realised when I received an email from someone overseas seeking information on other magazines categories in newsagencies.