The photo shows how our team at Frankston is making the most of card and wrap sales with the easy-to-shop-dispenser from Scotch offering Christmas wrap tape. This is a no-brainer upsell. The majors do it but many newsagents do not. We have used this and similar approaches for a few years with great success at Christmas time.
By siezing every possible opportunity to upsell we build a more efficient basket. We improve our return on floorspace, customer visit and just about any other metric you want to look at.
While newsagents get caught up in the big issues like newspaper contracts and magazine supply challenges, we too often neglect small step opportunities like the tape upsell.