I like the mini cookbook Christmas gift packs supplied this morning by ACP Magazines. The $9.95 price point is smart and the packaging good. I also like the collateral provided. We have put the books in a bin between our newspaper stand and our main counter – at the end of one of our diary tables. Our thinking in taking this approach is that we needed to promote it like any other Christmas offer rather than through a more traditional magazine display. the other benefit of using the bin is that we can move the display as needed.