The second issue of TECHLIVING, the Dick Smith house magazine went on sale yesterday. While I am sure it serves a purpose for them, it sits in a crowded space in newsagencies and only serves the purpose of advertising Dick Smith in our stores. It’s weaker than other house titles we carry in newsagencies.
I am inclined to include a flyer with the magazine promoting our ink and toner since this is the one category where we compete head to head with Dick Smith – their ink customers would save money shopping with us.