We are using the latest issue of Australian Traveller to anchor and signpost the travel section. This is based on our assessment of Australian Traveller being a good product we are proud to carry and the support offered newsagents by the publisher – better commission and marketing support.
Travel magazines, while not the volume of other categories, are important in the mix for a magazine specialist. We have ours located at the entrance to our men’s magazines aisle. We are contemplating moving them because we have heard that women make more travel decisions than men. Finding space in the women’s aisle is a challenge but we’re working on it.
Thx Mark, looks great.