We are promoting Better Homes and Gardens in the mall at the front of our newsagency. This is a pretty basic display – nothing visually fancy. We figured that the magazine speaks for itself.
We also have a full waterfall display in the usual location as well as two pockets in with our women’s weeklies titles. Better Homes and Gardens performs well with co-location. We will leave it at the front of the shop for a week but co-located in-store for the full on-sale period or for as long as we have stock.