Asics may want to review their magazine advertising strategy. I was moving a stack of magazines at one of my newsagencies yesterday morning and these catalogues fell out. Seriously. There was not much friction between their catalogue and the pages of the magazine – hence their easily falling out. Since I am not being paid a cut of the advertising I didn’t take the time to put the ads back in. I am not one of those newsagents who does around removing advertising inserts but if they do fall out I won’t labour over getting them back in place.