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Newspaper publisher offers free iPhone app

UK newspaper publisher KOS Media announced a Christmas gift yesterday with the launch of a free Apple iPhone app accessing their newspapers via the iPhone.  They claim this is a world first.

Christmas Day, and we hope you’re all having the best possible time with friends, family and loved ones.

But here’s some fantastic news – your day has just got even better. KOS Media has developed its own app for the amazing Apple iPhone.

With the Kent News App, you can read all of our news, reviews, features and sport in the palm of you hand, watch our videos and hunt for a new job, look for a new house and find cars for sale.

This is a world first and means you can see all of our newspapers exactly as they are printed direct to your iPhone or iPod Touch – and it costs you nothing.

Pages turn, just like a traditional newspaper and you can zoom in on stories.

This is the bigger challenge for newsagents, that publishers will find the right device / payment channel which works better for them than print.  I don’t think it’s the iPhone but every reader they migrate is someone else on the journey with them to whatever the mobile digital future is.

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