Organisers have sold well this Christmas. Birthday card organisers, gardening organisers, recipe organisers. We brought in the K TWO range late in the Christmas season and sold most of the stock in just over a week. We thought the higher price point might be a barrier in our newsagencies (we have the same range in our gift shops where price is less of an issue). Price was not an issue in our newsagencies. The experience is a reminder that we can sell a broader range of product and higher price point product than we expect in newsagencies.
We played with plenty of new products this Christmas. Most worked, some did not. It’s all part of the experience not only of newsagencies but retail in general – we must keep evolving our businesses. The best change is that which we drive for ourselves.
A common question I get from visitors to this blog is where can newsagents find these new products. Go to the gift fairs. Join the GHA – $200 a year connects you with a whole new world of suppliers. It is only by trying new items that you can see how far you can push the boundaries of products sold in your newsagency.
The success with the K TWO organisers shows that we can carry higher priced social stationery type items, especially for gift giving seasons. They worked in diverse locations such as Frankston and Forest Hill as well as in the heart of Melbourne.