We experienced a greater pre-Christmas magazine sales spike in the four days before Christmas this year than in previous years. Magazines for men were particularly popular as gifts as were special interest titles.
Compared to a regular week, the pre-Christmas lift we see in the week prior is traditionaly around 50% – more this year.
We facilitated growth in the pre-Christmas magazine sales with a merchandising strategy which included well thought out displays as well as co-location of titles which we thought would work well as Christmas gifts.