I like the merchandising unit provided by Darrell Lea for their new Pineapple liquorice and Pineapple Paradise Bar. The small footprint, promotion of two products, bright colour and fun design should help drive good sales.
The display unit doubles as a reminder to our customers that we carry Darrell Lea products in-store.
The key with this display as with all counter offers is to ensure that the space around is not cluttered.