We are promoting Burke’s Backyard to shoppers leaving our women’s magazine aisle this week. This title has been out a week and has already sold well thanks to our initiatives so stock is limited for the ACP display initiative we have been asked to do this week. The best time to promote a popular title like Burke’s Backyard is from the day of on-sale. A week later has challenges.
These displays we do on the back of the ACP basket builder stand continue to work well for us. We use them to drive impulse purchases – with success.