With the considerable media coverage the February issue of marie claire has attracted in the last 24 hours, we are making sure that we have prime space set aside for tomorrow morning when it goes on-sale.
I listened to plenty of the debate on talkback radio and read many of the stories online. While not an expert in the field, the fuss does not resonate with me, especially once I read the story in the Sydney Morning Herald and the interview with the General Manager of The Butterfly Foundation.
Demand for the issue is bound to be strong – newsagents ought to be ready and with a good display in prime position. While there are challenges around the issue, our job is to sell magazines. This is why we ought to be completely opportunistic.
Since customers will comment about the story, be sure to read some of the media coverage from the last 48 hours so you are up with it. Talk with your employees about the issue too. There is an opportunity here to be informed and ready to show off the difference in a newsagency shopping experience.
OK, is the distributer going to increase all Newsagents allocations for this issue, hence it probably going to sell out at current allocations?