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Promoting both Motor magazines

motor_packs.JPGWe are promoting both Motor magazines which went on sale yesterday.  One is the regular (browsable) full copy magazine and the other is bagged (and not browsable) with Unique Cars.  I suspect that regular browsers in the motoring section will see the bagged product like other bagged car magazines – a good title with junk filler in the bag.  While this is not the case with Motor, it will have to live with the stigma attached to bagged products.  Publishers unsure about shopper interaction with bagged titles should spend time in newsagencies and watch, especially on late night shopping nights and weekends.

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