We are promoting the latest issue of Weight Watchers magazine (on-sale yesterday) in prime position at the counter for a few days. This title has a track record of performing well as an impulse offer – put it in front of shoppers and they purchase, leave it in the usual location and too many miss it.
Our promotion of Weight Watchers magazine ties in with the health related promotion we are running at the front of our business.
in our store we have done a promotion on the health mags as you had mentioned the other day at the front of the store and we are moving more than if they were just in there normal spot