Margaret Simmons offers excellent analysis at The Content Makers of a survey by Australian Research Council Centre of Excellence for Creative Industries & Innovation at Swinburne University’s Institute for Social Research on how much people would be prepared to pay to read a newspaper online.
The results show that over seventy per cent would not consider paying anything at all. Young people are even less likely to pay, with 76 per cent of those under 24 saying they will not shell out.
Understandable really!, Read the Herald Sun online? Junk and fluff stories.
Halfway through a story and the page reloads to enable the next lot of advertising to load. Will this cease with a paid online model, doubtful.
Steve