We expanded the space allocation for women’s health and fitness titles at our newsXpress Forest Hill store yesterday.
To enable this, we reduced space allocated to home and living titles – this segment is next to women’s health.
The move reflects space pressure as well as sales – in both segments. The additional column allows us to better display the key titles in the women’s health segment. In home and living, we have considerable dead stock in areas of architecture, pools and kitchens – how many of these titles do we really need?
As with any good magazine layout, nothing is forever. We are forever looking at sales and efficiency data to guide layout changes.