We are promoting the new issue of Australian Women’s Weekly (out today) at the front of the store. This display bumps our weekly magazine display.
We find that AWW responds well to a display like this out the front of the store in the first week of on-sale. We asked ACP for additional collateral with AWW and this helps create a good looking display. This issue looks particularly good – it’s an excellent cover.
and yet we got an email today from Magshop telling us that the Feb issue is being delayed in distribution due to a hold up in production and will not be sent out until Friday. Maybe that was code for “we didn’t get the magazines off to Australia Post in time!”