We have replaced Burke’s Backyard at the counter with That’s Life this morning. That’s Life wins this prime impulse purchase position with the free pack of Celebrity Slim being given away with this issue. We’ll leave this display in place until Friday depending on sales.
While feel bad about bumping the Burke’s Backyard display after two days, we have to be opportunistic and do what we feel is right for our business. We will support Burkes elsewhere in-store.