An article in Fast Company offers an excellent insight into how media is changing. It’s about Katalyst, a company founded by Ashton Kutcher and business partner Jason Goldberg. You’ll read about how they are using social media like Twitter and developing web based video content – with the backing of advertisers.
Now read about a speech made this week by Elizabeth Murdoch:
We in the TV business have to catch up with what our audience is doing. We can no longer afford to be one-screen business. Social networks are finally the interactive dimension of storytelling. We now need to evolve with our audience. To resist this would be like resisting Technicolor.
We’ve talked here before about Gen Y and how we are not seeing them as much as we would like in newsagencies. The Fast Company article and the call to arms in Murdoch’s speech will provide an insight into why.
Since we are not content developers in newsagencies, this space is not for us. Our job is to develop a better presence with products which need a bricks and mortar presence and to make the experience more enjoyable so that shoppers want to come back for a real life experience.