We are promoting Woman’s Day at the counter for the next two days. The free mini cookbook with the magazine earns this premium position. Magazines with free cookbooks on the cover have been appealing for us in the past. We can’t afford to allocate this space for more than two days – but that’s okay since we will achieve more than 75% of Woman’s Day sales in the first two days.
We chose this practical display option over a billboard display as it is likely to drive a better outcome for us – although publishers do tend to prefer the billboard displays.