We are promoting the latest issue of Prevention magazine next to the Australian Women’s Weekly as well as it’s usual home in the women’s health and fitness area and next to our main newspaper stand. We have found that Prevention responds well to co-location and next to AWW is ideal. We will leave it in this location for a week.
Our approch with co-location is to try and use the strength of a title or other product to drive the impulse purchase of another product. It works well enough for us to keep investing time and space in this.