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Parties for Kids no party for newsagents

parties_for_kids.JPGWe received Parties for Kids from NDD a couple of days ago. It’s dated, on the cover, Autumn 2006. Seriously!

Judging by the noticeable discoloration on the cover (click on the image to see the detail of this), I’d say this is stock from the back of a warehouse somewhere which someone decided to ship out because they needed cash. No wonder newsagents often consider themselves the dumping ground for some magazine product.

We will early return our stock next week. I don’t see any value on a discoloured four year old title taking up space on my shelves, especially since the segment is well covered by current day product.

That a distributor sees fit to circulate four year old title, damaged stock, to newsagents asays a lot about the sick one-sided magazine distribution system in this country.  Parties for Kids is the kind of title which makes newsagents angry and diverts our attention, space and cash from more important titles.

Good publishers should help us stop titles like this being distributed. However, since they all are guilty of sending junk, we ought to develop mechanisms to protect our assets from abuse.

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  1. Y&G

    I would hate to have NDD’s pest control bill for their warehouses.
    I’d also question the safety of paper that old just sitting around somewhere. All sorts of greeblies and eggs sitting around in there.
    Yuk!

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  2. Michael

    Isn’t there a law about this? Or shall I sell yesterdays paper, today? That would go down with my customers….

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  3. Brett

    Check your permitted usage clause in your lease also, maybe that you are not permitted to sell secondhand goods. Maybe you should share that with NDD et al.

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  4. Simon

    Luckily my bundle containing Parties for Kids (along with four other bundles) were missing from my NDD delivery on wednesday. Requested a credit, so I hope it doesn’t turn up next week!

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  5. ERIC

    early return as easy as 123 to rds via exchangeit

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  6. Mark

    I checked our supply of this title in 2006. We returned every copy we received. This alone shouuld have stopped the reissue getting to us.

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  7. Chris W

    Just doing my regular returns, I’ve discovered that “A Bride’s Diamond Guide” is in this category, but there is no indication on the package. They printed an “over-cover” holding a recycled copy of “Jewellery Handbook” which can’t be seen because it’s sealed with a copy of another old magazine. I’m glad no one bought it, because this really is selling by false pretence.

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  8. shaun s

    hows NDD form they are now selling batteries . what next

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