Valentine’s Day card sales seem to have kicked in earlier this year in several of my newsagencies. We have been seeing good sales all week, more so than at the same point in previous years for this season. We are also seeing good gift sales, especially for the Darrell Lea gifts – again earlier than previous Valentine’s Day seasons.
Where we are having the most success, we have Valentine’s Day product out in the high-traffic dance floor. We prefer to not remove regular cards for seasons. The cards are placed with gifts: plush, mugs, frames, books and chocolates.
Hopefully, the early sales we are seeing augur well for the next week.