Four cookbooks feature on the counter at our Forest Hill store this week as our key counter offer. They deliver the margin we want from counter offers. This is why offers like this will take precedence over lower margin product suppliers ask us to take. The books also present as a compelling impulse offer. We will leave the four cookbooks here for two weeks before deciding on the next move. We sourced these through our relationship with ABW.
Looking at these cookbooks and comparing them to a couple from magazine publishers which are close to twice the price and which deliver less than half the margin, no wonder we’re happy pitching the ABW titles at the counter.
sell hundreds last year
Hi Mark
Great looking they are too.
Can you advise where they can be sourced from?
Cheers
Steve
Steve, we source these through ABW – Australian Book Wholesalers in QLD.
i used to sell 100s of aww cook book and now abw books replace them .