Hallmark sound cards are a hit for us this Valentine’s Day. Customers are loving the original artists. It’s great standing in the shop and hearing part of a song play from within the card department. This active browsing adds to the theatre of retail and reduces the risk of theft. The challenge is maintaining supply.
The other card range I like this Valentine’s Day is from Henderson Greetings. Their cards really pop from the display. I especially like some of the darker colours they use. They stand our well against the usual Valentine’s Day sea of red and pink. This is our first year with Henderson. They replaced another second supplier and so far are outperforming.