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Promoting the Susan Boyle book at the counter

susan_boyle_book.JPGWe have made space at the counter to promote Susan Boyle, Living the Dream at the counter.  We are confident that this book will appeal to our customers at Forest Hill.  To drive sales, we have the book priced at $19.95 as we felt the list price of $24.95 was a bit high.  While I expect the majors to undercut us, our price should be close enough.

I am am pleased that newsagents were offered this book and that it was for more than the usual magazine margin.  While the book is not for everyone, being given the opportunity is always welcome.

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