Nightline report showcases the Hallmark brand

ABC’s Nightline program last night in the US ran an excellent report on Hallmark Cards.  Starting out about Valentine’s Day cards, the report went behind Hallmark and provided perspective on the company responsible for more than half all cards sold.  The story also covered Hallmark innovation – something we are benefiting from with the Hallmark sound cards. Here is the Nightline story:

This report reinforces what I write here about brands.  Hallmark is a respected brand.  While anyone can produce a greeting card, Hallmark owns the feelings of respect, trust and innovation associated with their brand.