We are promoting InStyle magazine at the prime promotional location between two busy counter locations. The free gift makes it a true premium offer. The can of free dry shampoo spray which comes with the issue makes displaying in regular magazine fixturing a challenge so this display also helps out on that front.
We have placed Women’s Health next to InStyle since we expect them to appeal to the same customer.
Both magazines will remain in this location until the weekend when we will review the numbers.