We have created the display promoting Unique Cars in the photo to face people leaving our men’s magazine aisle. We also have a half waterfall display in the regular location for this title.
It is good to see Unique Cars getting some attention from the publisher. I’d expect it to respond well. It’s certainly a popular title with browsers. The million dollar question is how do you turn a newsagency magazine browser into a customer? We try with our magazine loyalty program and while this does have an impact, not enough convert.
This display for Unique Cars is trying for a second bite at the browsers, as they leave the aisle. It’s a good location because there is little competition for visual attention at this point.