We are taking a different approach with Top Gear Australia this month. We have created the display in the photo at the entrance to our main women’s magazine aisle. We would usually place this display at the exit to our men’s magazine aisle but the broad appeal of the Top Gear franchise encourages us to take a broad approach to promoting the title.
The relaunch of the Top Gear TV show and the broad appeal of the characters guided us to change tack with how we promote the title in store. As the photo shows, we have tried to connect the display with the popular Stig character.
If we see sales over the next couple of days we will leave this display in place for a week. I think this location will work well for the title.