Krystal Forscutt has been a star on the pages of Zoo magazine for the last three to four years. The cover of this week’s issue proclaims it’s her last time in the magazine. We are promoting this issue, and its discounted cover price, at the exit of the men’s magazine aisle. This display, the price cut and Krystal’s last appearance should generate incremental business.
I appreciate that Zoo does not take itself too seriously. Not all of our customers share this appreciation – this is why we place it within the men’s aisle and not in a more public place.